I'm a senior product researcher with over a decade of experience across academic, finance, and tech -- and what stays consistent across all of it is less the industry than the problem type: complex systems, competing stakeholders, and users whose needs aren't always legible until you go looking.

I work at the intersection of rigorous qualitative research and strategic product thinking. I don't just surface what users do -- I build evidence-based stories and frameworks that travel through organizations, shape roadmaps, and hold weight when the stakes are high, and the data is messy.

My academic research examined the relationship between social media and health-related thoughts, beliefs, behaviors, and communities. I've published 19 peer-reviewed journal articles (~1,482 citations as of March 2026) on these topics -- a foundation in systematic inquiry that shapes how I approach every research problem, regardless of domain.

These days, my work lives at the intersection of consumer social platforms, creator tools, content quality, and digital communities -- with a particular interest in how AI-assisted research workflows can increase velocity without sacrificing the rigor that makes findings worth acting on.